25 Jul 2022
RLWC2021 appoints Sportsbeat as editorial partner
Rugby League World Cup 2021 (RLWC2021) has today announced the appointment of Sportsbeat as the official editorial partner for the tournament, which kicks off on 15 October at St James’ Park.
Sportsbeat will create professional written content for RLWC2021’s digital platforms as well as for syndication across local, national and international media outlets, ensuring fans have access to all the action from the Men’s, Women’s and Wheelchair matches throughout the tournament.
Jon Dutton, RLWC2021 Chief Executive, said:
“Our appointment of Sportsbeat is another way we are delivering against our commitment to provide the best possible experience for our fans and to make a real impact on communities.
“Sportsbeat have established deep and trusted relationships with key regional press groups which will allow us to reach audiences in key regional areas where we have matches.
“Sportsbeat are leaders in their field and have significant experience of covering large scale sports events. Their creative energy will really help the tournament engage with fans, and their values and approach to diversity align closely with our own, making them a fantastic partner to the biggest, best and most inclusive Rugby League World Cup in history.”
James Toney, managing editor at Sportsbeat, said:
"We're excited to be working with Rugby League World Cup 2021 to tell the story of this ground-breaking tournament, with a commitment to provide in-depth coverage from every match to the world's media."
Find out more about the tournament and secure your place at Rugby League World Cup 2021: https://www.rlwc2021.com/tickets