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Vision & Values

Our Vision

To be the biggest and 
best ever Rugby League World Cup

Our Mission

To create inspirational moments, capturing the imagination of our customers, partners, stakeholders and communities, and to do so in a way that is consistent with our values

Core Pillars

Our Values

Bold & Brave

World Class

Authentic

Inclusive

Strategic Goals

To be the most attended and viewed World Cup ever

To deliver a profitable tournament & leave a long-lasting legacy

To increase profile and visibility for Rugby League

To be the most digitally connected entertainment event of 2021

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